This is one of my personal projects, were I picked a commercial website and completely redesigned it. I took the challenge and chose Ubisoft for my project. I have always considered gaming as a form of entertainment but when it came to redesigning a webpage, of one of the best companies in the market, I had to think a lot. Initially, their website seemed fine but analyzing the layout and structure made me think, how can I make it better than it already is? how can I alter something that a designer had already created? how can I make it more user friendly?. All this questions were answered once I started working on it.
INITIAL ANALYSIS AND THOUGHT PROCESS
My initial reaction to the website was quite shocking when I saw the entire landing page was dedicated to one of their gaming franchises, that being The Assassin's Creed. They had some of their less popular games from the same franchise on the landing page which I thought was unusual. Further analysis lead me to discover that the space allowed to a specific game had a lot of negative space which could be utilised in a creative way. Later, I dived the page into different sections according to the functions they carried out. I simplified these sections to add more content with more balance.
People visit Ubisoft's website to discover latest updates on their favorite games and to buy them. For this reason, I have made the search bar prominent in the home page and moved the latest updates right below it for easy accessibility.
Beneath that, is a sliding gallery of their most recent games along with a description and an option to buy them. Previously, this section was a single block dedicated to The Assassin's Creed games only. I found that less interesting as they have produced many other relevant games who deserved a spot.
For the next section, I planned to include a 'featured games' section were people can browse between other popular games previously produced by Ubisoft. This section was given a similar treatment as the previous section.
Later, I managed to rearrange the footer and used the space to balance the entire page with a left and right alignment. I simplified the subscription form into a button that opened a pop up subscription form. This decision to minimize the subscription form opened up a small area between the previous section and the footer. I used it to showcase a series of free games from the studio.