USER INTERFACE \

USER EXPERIENCE DESIGN.

Concept Design & Development  ■  Wire framing  ■  Prototyping

THE DETAILS ARE IN THE DESIGN

OVERVIEW

Application Title : Easy Bake.
Project Type  : Brand Development and App Design.
Tools Used : Adobe Illustrator ■ Adobe Invision ■ Adobe Xd.

Easy Bake is simply a social media platform for food lovers. A space where people can find innovative and tasty food recipes from their beloved chef or someone who like to experiment with food. It is a blog for an upcoming master chef. Also, it is a never ending gallery of taste bud stimulators for a foodie. 

The Easy Bake Logo

LOGO EXPLAINED

Our logo is a well thought creative out which provides complete justice to the app and the company's vision of creating a tasty dish in a few minutes. The spoon and fork in the logo represent the handles of a clock displaying 20 minutes. It indicates that the recipes  found on our app only takes less than 20 minutes to prepare.

■ Project Proposal ■

             Our goal is to help make cooking easier and faster in a connected environment. Uber is one of the biggest and fastest growing companies of our generation with successful business ventures like uber eats. We look to why do they succeed, and try to replicate it. What do uber eats users find great about it? It’s convenient, its fast, its expressive and they love it, a lot of people do and that is why these apps are on the rise (skip the dishes, foodora and doordash). But what if, instead of ordering fast food from the outside you could make your own with fresh ingredients, in no time?. Introducing Easy Bake; the app that helps you prepare a quick meal and provides the opportunity to learn cooking by offering easy and quick recipes. You can order the ingredients and kitchen appliances in a fast and cost effective manner (certain promotions and discounts if purchased through the app!) and have them delivered to you. It also puts you in touch with professional cooks who upload these recipes so there is a chance of further Communication.

■ Assumptions ■

FOR BLOGGERS :

■ Needs to be an easy interface; simple and straightforward.
■ Easy way to upload pictures and details of every step.
■ Wide selection of material, ingredients and spices from different brands.
■ Making sure their instructions are easy and understandable for
■ people with none to minimum cooking experience.

FOR USERS :

■ Time is very important for them. They come looking for a quick and easy to make recipe.
■ They still can have a shopping list and cross things off of, even if they don’t want to shop with the app.
■ To be able to follow and get new recipes from their favorite bloggers/categories while having diversity.
■ Being able to follow the instructions without getting lost and confused.
■ Acquiring all the ingredient and tools without any trouble.
■ Looking for a solid resource, with certain answers and definite recipes so they won’t need to google anything about food,ever.
■ Sees content such as recipes online that he thinks about making later

■ User Profiles ■

Ryan R

Occupation: web designer
Age: 30 | Status: single
Location: Toronto, ON

Favorite pass time activities and interests : going to gym, spending time on social media, house music, astronomy and occasionally partying.
About Ryan : Ryan is a 30 year old Torontonian, who lives at downtown in an apartment and has a very busy day. He leaves early for work in the morning and skips breakfast because he doesn’t have time for it. He eats the office lunch that he usually doesn’t like and heads to gym after work. He often orders dinner from uber eats or gets something like rotisserie chicken and a bowl of salad from a sobeys close by on his way home. He spends a lot of time in social media a new shops online for almost everything. He wishes he knew more about cooking and had more time to do something about it. Once on a weekend he tried making spaghetti, but he was greatly overwhelmed by the amount of recipes for only one simple food and the difference in them, so he gave up and ordered something from uber eats.

Jenny J

Occupation: Professional chef
Age: 26 | Status: single
Location: Richmond Hill, ON

Favorite pass time activities and interests: baking cookie and cup cakes, spending time with her family but mostly her sister, inventing new recipes and trying them; maybe to pitching it to the restaurant she works at later, going for long walks in the green belt areas close to her house outside the city, visual arts and photography.
About Jenny : Jenny is a 26 year old culinary school graduate who lives in Richmond Hill, Ontario away from the big city. She loves hiking in the jungles and going biking in the massive parks close to her town house. She has a passion for cooking and its the thing she enjoys doing most most. She in her free time she enjoys making up new and easy recipes; she wants to make cooking easier and delightful for everyone. Jenny works in famous restaurant in downtown Toronto; but she wishes she could share more of her passion with people. She’s not very social and doesn’t engage in a lot of conversations, but she does upload a picture on Instagram every once in a while.

■ Prototyping ■

Wire frames

After careful analysis, a successful draft prototype was made using the wire frames.

Prototype

This is a prototype of Easy Bake application. The application should look and feel similar to this when published.

IMMERSE YOURSELF IN THE EXPERIENCE

■ HERE ARE SOME UNIQUE FEATURES OF OUR APP ■

This app is designed to make cooking easier and faster for everyone.
Don’t have time for grocery shopping? Don’t know or have time to find the right cooking equipment? Order with our app, get the exclusive discount and have it delivered straight to your door.
All of the recipes take 20 minuets or less to prepare.
Cooks and bloggers can easily upload their recipes, pictures of it and the ingredients needed for it. They can also answer questions and comments they users may have.
Ability to order by portion, persons or days.
Ability to search by basic ingredients, bloggers or the food’s name.
We can have a delivery system that could deliver and operate faster than the average food delivery app. There aren’t all types of restaurants available everywhere at all times, But there is always a grocery store close by. It can also be cheaper if its delivery within a short distance and with bikes; no need to pay for gas money, worry about the ride or needing to pay extra fees for busy area.
Timer to help keep track of time while cooking and following the instructions from the app.
Some of our users may not be comfortable with ordering things online and through our app. There is still a shopping list feature they can use to help them remember them what they need to get.
A heavy presence on instagram.
Multiple Languages.

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